London, Aug 11 (ANI): The world's first dial-free radio, 'Q2 Cube', was unveiled on Tuesday, hailing the end of 100-year-old classic wireless sets.
Developed by Cambridge Consultants and Armour Group PLC, it is due to hit UK shelves by the end of the year.
The radio doesn't have the traditional knobs, display and buttons, instead it has four pre-programmed digital radio stations, which can be availed by turning the cube onto the appropriate side.
"We realised that digital radios are difficult to use and you have to be quite techno-savvy to use them. We thought wouldn't it be great to have a radio that anyone from a child to your granny could use," The Telegraph quoted Rachel Harker, Business Development Manager for Cambridge Consultants, as saying.
"The Q2 Cube is designed for everyone, not just 'gadgety' people. It's really quite simple," she added.
The stations are selected via an online account, which can wirelessly stream the cube anywhere in the house.
Users can change the volume of the speaker on the front panel simply by tilting the cube forwards or back.
"It change the way people interact with and listen to the radio forever. When we first came across Cambridge Consultants' concept for a cube-radio, the revolutionary user interface caught our attention," said Kevin Taylor, E-Commerce and Marketing Director at Armour. (ANI)