London, July 31 (ANI): British people's love for gadgets is set to break the 50-billion-pound barrier for the first time next year, according to a new survey.
Retail analysts Mintel have revealed that between 2004 and 2008, sales of gadgets increased almost 13 per cent, and reached about 49bn pounds in 2008.
In the ongoing economic crisis, 38 per cent of the respondents in the survey were willing to stay at home instead of clubbing to help fund their habit.
Around 29 per cent of people admitted that they would give up a live music event or a weekend away in order to get their technology fix.
"In many ways the recession has had a positive effect for the technology market. It has encouraged consumers to consider the latest converged devices in a quest for greater value," the Scotsman quoted Mintel's senior technology analyst Jim Clark as saying.
"The likes of the Apple iPhone, for example, does away with the need for a digital camera, video camera, MP3 player, PDA and web browser - avoiding up-front costs of buying the device through a manageable monthly subscription," he added.
Mark Wilson, reviews editor with gadget magazine Stuff, said: "Technology has become much more mainstream in the past five years, and most importantly, more user-friendly, with much greater emphasis on a good user interface, as opposed to something that just did a specific job. This has allowed them to enter the public consciousness much more easily. It means gadgets have become not just something for geeks or early adopters." (ANI)