New Delhi, Jul 27: The US-based CDMA Development Group (CDG) has picked up India to launch the global CDMA Open Market Handsets (OMH) to add 100 million subscribers in two years. This will lead the prices of the mobile hand sets to come down.
Perry LaForge, executive director, CDG said, "The CDMA open market handsets will target the mid-to-high income segment offering rich features like Internet browsing, e-mail access, downloading clips, music and video streaming at competitive price points. GSM handsets in the similar price range offer merely voice and SMS."
According to LaForge, the CDMA opportunity in India looks even more promising with the entry of new brands, expansion of existing players Tata and Reliance and addition of new operators like Sistema Shyam, Virgin Mobile and BSNL.
He said, "India is a promising market both for upgrades for the existing CDMA subscriber base as well as for new subscriber acquisitions. The CDMA-OMH launch will give consumers both choice and flexibility."
He also said that CDMA mobile service in India has increased its growth much faster than GSM. "CDMA was launched in 2003 and hit the 100 million subscriber mark in six years in May 2009 with just two operators. GSM, which was launched in 1995, took seven years to hit the 100 million subscriber number," said LaForge.