Jammu July 23 (ANI): Alarmingly high pollution levels in the Jammu region of Jammu and Kashmir has prompted the administration and environment experts to promote the use of cycle rickshaws as a mode of transport.
Jammu is trying to go green traffic wise.
The introduction of cycle rickshaws is seen as a promising development from the business point of view.
The "Go Green" cycle rickshaws have not only helped to reduce pollution in the city, but are unique eyecatchers in the traffic scenario.
"The response to this new mode of transport has been very positive. We earn good money and are happy to see people enjoy the ride which is considerably cheap," said cycle rickshaw driver Raj Kumar.
Introduced a few days ago, Jammu presently has a fleet of 40 "Go Green" cycle rickshaws, and there are plans to add more.
Mayank Goswami, who has been instrumental in convincing residents of Jammu to ride in cycle rickshaws supporting the logo," Go Green," said: "I was much concerned about global warming issues and thought that such a step would make a difference in keeping a check on the increasing pollution levels in Jammu."
"It is a cheap mode of transport which will definitely help in controlling the increasing menace of pollution in Jammu, added regular rickshaw commuter Kulbhushan Atri.
Archana Gupta , a housewife, who uses a rickshaw to pick up her son from school is visibly contented.
"We are benefitting. We reach home conveniently which earlier was tiresome. The pollution too would be in check," she said.
The rickshaw business promises to provide employment opportunities to many youth in the region. (ANI)