New Delhi, Jul 23: India's leading online and mobile travel site, iXiGO.com has released key financial metrics outlining its performance and the benefits that airline partners have derived ever since its launch.
iXiGO.com has helped airlines in India to generate Rs 300 crores in direct-sales and saved the cumulative distribution costs of Rs 15 crores. In addition, since bookings are processed through iXiGO.com are fulfilled on the airline's own site. This has enabled the airline partners generate ancillary revenues of almost Rs 5 crores.
Aloke Bajpai, Founder-CEO, iXiGO.com said, "Distribution costs form the third biggest expense item on the P&Ls of airlines in India after fuel & personnel expenses. The data points we have aggregated suggest that the meta-search model"s growth in India is reducing distribution costs through efficient online customer acquisition, at a fraction of existing distribution channels, and is helping accelerate ancillary revenue generation."
iXiGO.com's business model enables consumers to search and compare airline fares and availability in an unbiased manner. If a consumer wants to book a flight ticket, he or she is redirected to a deep-linked page on the airline website. This makes the consumer to transact directly with the airline site without depending on a middleman in the process, thereby saving commissions and booking fees.
iXiGO.com, a NASSCOM top-100 innovator, currently processes more than a million travel searches every month across flights, hotels, buses and trains and has grown at a staggering pace of 18 pc month on month since its launch in 2007.