London, July 15 (ANI): With more and more recession-hit couples opting for nights in rather than going out, the sales of sexy undies has gone sky high.
And top supermarket chain Tesco decided to help cash-strapped couples by launching a new line of cheap designer smalls.
Shoppers can pick up undies for as little as 7 pounds a set, which means it's the perfect pressie or a great end-of-week treat that won't break the bank.
The store is stocking the Diamond Boutique range to rival other budget brands, and help keep the nation's bedrooms full of fun.
The range was created by lingerie queen and Ultimo co-founder Michelle Mone, who says M and S should be "quaking in their undies" at the launch of her new line.
"It's good news for consumers because healthy competition will drive down prices," the Sun quoted her as saying.
The range, modelled by Liberty X star Jessica Taylor, includes sexy lingerie with lace, satin and silk guaranteed to send temperatures rising without lowering your bank balance.
Diamond Boutique comes in sizes 32A to 38D for bras and eight to 18 for briefs. The range is available at Tesco nationwide. (ANI)