“We aim to achieve a market share of 30 per cent in the estimated 9 lakh units in the Indian MP3 market. To achieve this, we will keep launching more innovative products and expand our sales network. We are also planning an aggressive strategy for the purpose," Sony India Managing Director Masaru Tamagawa said.
As opposed to the sale of 85,000 units the previous year, the company plans to sell 1.8 lakh MP3 units by year 2010. The company will be increasing the 1,000 outlets to 3,000 outlets including company-owned centres, multi-brand stores and modern retail chains.
Mr Tamagawa also said that the marketing expenditure for 2009 has been raised to Rs 10 crore.
As of now, Sony enjoys 20 per cent of the market's share.