Washington, Jul 9: According to the latest media reports, Burger King has apologised for the 'offensive' print ad that depicted Hindu Goddess Lakshmi seated on top of a meat burger.
"We are apologising because it wasn't our intent to offend anyone," Denise T Wilson, spokesman of Burger King said.
The apology came as a response to the demand of the US Hindu Community that wrote a letter to the company saying that the ad was insensitive to religious and cultural sentiments of the Hindus.
"Burger King Corporation (BKC) values and respects all of its guests as well as the communities we serve. This in-store advertisement was running to support only local promotion for three restaurants in Spain and was not intended to offend anyone," Wilson said in his email.
He also added that 'out of respect for the Hindu community' the ad has been removed from the restaurants.
Washington-based Hindu American Foundation (HAF) wrote to the American fast food chain stating that the new print ad that was to be published in Spain was offensive and demanded that they must be removed and not be published.
Suhag Shukla, managing director and legal counsel for HAF welcomed the apology and said, "Of course we would hope that such misjudgment did not occur in the first place, but we are indeed pleased to hear of Burger King's move."