Air New Zealand cabin crew strip for attention

Melbourne, Jul 1: When it comes to grabbing the passengers attention, Air New Zealand has got it bang on! The airline has conceptualized a novel way of getting their passengers' attention to safety instructions - by having their flight attendants read them out wearing only body paint.

In the video, the body-painted crew cheerfully give the safety instructions, including where to stow baggage and how to use oxygen masks, reports News.com.au.

The airline launched the new in-flight safety videos on Jun 29 on their Boeing 737 domestic flights, and may expand them to other routes.

The release of the safety video comes on the back of the airline's 'Nothing to Hide' advertising campaign, which also showed cabin crew carrying out their duties wearing nothing more than body paint.

The crew's 'naughty parts' are blocked by strategic camera angles in the three-and-a-half-minute safety video and 45-second commercial.

The 'Nothing to Hide' commercial has been viewed around two million times on YouTube, and is the most-viewed clip to come out of New Zealand, Air New Zealand's Marketing Manager told the New York Times.

ANI