London, June 21 (ANI): In an attempt to treat Fathers' Day in the same way as Mothering Sunday, bottles of beer will be given to fathers who attend a church in Britian.
While backing the move, which is part of a Church of England initiative to put a Christian emphasis on the annual celebration of fatherhood, Rt Rev John Inge, the Bishop of Worcester, said that it's an attempt to attract more men, The Telegraph reports.
He suggested that the free beer should be taken as "the generosity of God".
Moreover, children will hand men at St Stephen's church in Barbourne, Worcester, bottles of beer with other gifts.
Ven Roger Morris, archdeacon of Worcester, thinks that the idea is practical.
He said: "I don't see any other time that we can stop and remember fathers, and this is a gesture saying 'Here's something that will bless you.
"Posies of flowers are given to mums on Mothering Sunday and we wanted to give a laddish, blokeish gift to the men. A bottle of beer hits the mark. The whole of life is to be celebrated in church."
However, the church has been criticised by groups working to tackle alcohol abuse.
Don Shenker, chief executive of Alcohol Concern, slammed the Church, saying it is an irresponsible action that promotes alcoholism.
"Bearing in mind the country is facing rising health harms from its high level of alcohol consumption, anyone in a position of authority or respect should perhaps think twice about promoting alcohol to the public," he said. (ANI)