London, June 19 (ANI): Cuban revolutionary leader Ernesto "Che" Guevara's granddaughter is at the forefront of a PETA campaign for a vegetarian revolution.
PETA spokesman Michael McGraw said that Lydia Guevara has posed semi-nude in the campaign that tells viewers to "join the vegetarian revolution."
He said that the print campaign is expected to debut in October in magazines and posters.
It will be launched first in Argentina, where Che Guevara was born, and then internationally.cGraw said that PETA approached the 24-year-old in recent months after finding out she was a vegetarian.
In the ad, Lydia Guevara wears camouflage pants, a red beret, and bandoliers of baby carrots while standing with one fist on her hip and the other outstretched.
"It very much evokes the tag line of the ad, which is 'Join the vegetarian revolution.' It's an homage of sorts to her late grandfather," the Telegraph quoted McGraw as saying. (ANI)