Intel to drop 'Centrino'

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Intel Centrino
San Francisco, Jun 18: Intel Corp, on Wednesday, Jun 17 announced its plans to phase out some of its brands, including the 'Centrino' for computers, to focus on fewer top names. The Chip maker is planning to foray into new markets such as mobile services.

Intel said that it will stop using 'Centrino' to refer to personal computers beginning of 2010. Instead, it will use the brand to refer to WiFi- and WiMAX-based wireless products. It is also planning to phase out sub-categories of its Core brand, such as 'Core 2 Duo'.

The Chip maker is planning to repackage its Core family of microprocessors with a simpler naming scheme, the Core i3, Core i5 and Core i7, describing basic, mid-range and high-end features within the Core line, respectively. The company also said that it would keep its overall, consumer friendly branding for microprocessors such as the Atom, Celeron, Pentium and Core chips.

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