Historically newspapers relied upon their classified ads as a major source of revenue and the trend still continuous with a slight shift in the source. While most newspapers have constructed websites, they generally have not been too creative about using the capabilities of the medium for the booking of ads.
"Newspapers simply will not be able to ignore this as internet is progressively becoming a major source for most classifieds. There is an increasing need for a consolidated local marketplace. It is all moving online. The experience is so much richer online and there is a lot that can be done through this medium. It surely is a more accessible and convenient source", says Roopesh Agarwal, Founder, Advertisement India.com - one of India's leading organizations for online booking of Newspaper ads.
With an increasing trend of online booking of classifieds, India foresees a growing number of people placing ads online. With services like comprehensive searchability, media planning, single window e-booking, area wise reach to all leading Newspapers along with designing and easy placement, internet has become the most feasible, accessible and easy medium.
Agarwal says "Booking of Classifieds is better online. Partnering with technology will surely give a superior experience. What draws customers to this online medium is the promptness and ease with one can place requests for ads online. Also, they get to see the final draft before it is finally booked. It is surely a one-stop-shop for creating, placing and disseminating classifieds to a wide variety of newspapers."