London, June 15 (ANI): A new style of Ultimo lingerie is being tested to ensure that girls don't suffer nasty exposures while enjoying a ride.
The firm has collaborated with Alton Towers to check that their bras kept everything in tact during fast rides, thus avoiding accidental exposures.
"Many women across the UK wear ill-fitting bras, which can not only cause discomfort and long-term health problems, but also accidental exposure at inappropriate times," the Sun quoted Ultimo's MD Michelle Mone as saying.
"We're working with Alton Towers to advise which styles of bras riders should be wearing, proving that thrills don't necessarily have to mean spills," she added. (ANI)