New Delhi, June 15 (ANI/Business Wire India): MAA Worldwide champions the highest standards of excellence and recognition in the marketing communications industry via the highly successful Globes Awards. MAA Globes has recently invited Ambika Sharma to judge the entrants in the 2009 Marketing Agencies Association Worldwide's GLOBES Recognition Programme.
The MAA Globes is the world's only significant international marketing recognition awards program that recognizes campaigns on creativity, originality, execution and results. The MAA's involvement in this far-reaching global competition ensures the ultimate professionalism in judging all entries against these four performance criteria.
Ms. Sharma is the zonal director of Promotional Marketing Awards of Asia (PMAA), MAA Globes Asia leg and had earlier served as the judge of the PMAA. Now in her present role would judge the Entrants in the 2009 MAA GLOBES that represent the very best of Promotion Marketing Programmes from Argentina, Asia, Austria, Australia and New Zealand, Brazil, Canada, Ireland, Israel, Japan, Russia, Switzerland, Turkey, United Kingdom and the USA.
The task of the MAA GLOBES Judging Panel is to select the very best Promotion Marketing campaign in 16 Categories.
Each Winner will need to reflect the highest industry standards of strategic relevance, originality, creative execution and effectiveness, bearing in mind the diversity of Promotion Marketing throughout the world, and the issues Marketers all face, such as
Varying levels of market maturity Cultural, religious and legal issues iffering target audiences The panel will judge each entry against four criteria, Campaign strategy, the Concept, Execution and the Results.
Commenting on her new role, Ms. Sharma said, "I, on behalf of my agency, have been associated with PMAA for long now and I am honored to be chosen to judge MAA Globes. MAA has pulled together quite a line-up of talent, and to be asked to judge them is a fascinating, and wonderful opportunity. Awards from the MAAW Globes, the industry's leading international recognition program, are a coveted measure of success for talented marketers from all corners of the world."
Sharma has over 14 years of experience holding key positions in leading companies promotional marketing companies. She has been instrumental in making it one of the leading below the line marketing communications companies in India. At present, she is the National Head for Jagran Solutions, an agency specializing in brand activations. (ANI)