Mumbai, Jun 12: In an attempt to make space for itself among the global leaders, Tata Tea Groups will be planning strategic reorganisation of its beverage businesses. The group will be integrating its tea, coffee and water brands and global businesses under a single management team.
R Krishna Kumar, now Vice Chairman of Tata Tea and director, Tata Sons, will lead the Tata Tea group. The management team will consist of the big names of the existing management and each region will have a regional president.
Peter Unsworth of the Tetley group under the Tata Teas said, “the announcement marks the next stage in a process that began last year when we integrated our beverage businesses under the Tata Tea umbrella. We want to appeal to consumers who want hydration with flavour, who want to be good to themselves without a cost to the planet and who will smile at their choice of a Tata Tea group brand."
The company's new move, is to diversify away from its core categories of tea and coffee, and build positions in high growth areas of 'good for you" beverage categories.