Honda Siel President and CEO Masahiro Takedagawa said, "We expect the customer of a Jazz to be an owner of an executive car looking for a second car, which will probably be a compact car. It"s unlikely the Jazz customer will be a first-time buyer. It"ll take time for this premium segment to gain acceptance. We are willing to wait for three-four years for this to happen."
Industry experts said that the Honda Jazz sale will remain subdued because of two reasons. First, Indian customers mostly preferred a car with a boot. Secondly, Jazz has limited rage of engine options.
Honda Siel also has plans to launch another small car in the next two years.