San Francisco, Jun 9: Giving cheers to gizmo geeks, the Apple Inc on Monday, Jun 8 halved the price of its entry-level iPhone to just $99. This initiative is to widen the mass-market appeal of the trendy device amidst global competition from Palm Inc's Pre.
Apple also slashed the prices of several of its Mac notebooks. Also to keep hold of its smartphone market, it unveiled a new, faster, high-end iPhone that takes videos and has voice features, same offered by rivals Palm and Research in Motion's Blackberry.
Analysts suggest that the sales could double for the cheapest iPhone.
The next-generation iPhone 3GS, (the S stands for speed, double that of the original model) will hit the United States, Germany and other markets on Jun 19 for $199 to $299.