Reliance BIG TV, ESPN tie-up for iCricket

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Reliance Big TV and ESPN
New Delhi, Jun 8: Anil Dhirubhai Ambani Group's (ADAG) DTH arm Reliance Big TV on Monday, Jun 8 said that it has partnered with sports channel ESPN to launch an interactive channel 'iCricket' on its platform. Its aim is to target more viewers for the ongoing ICC Twenty20 World Cup.

In a statement release Big TV said, iCricket will enable viewers to switch between different camera angles for watching the matches along with some highlights, updates, schedule and statistics. It added that the iCricket will be available in four languages that is English, Hindi, Tamil and Telugu.

Sanjay Behl, the Reliance Big TV CEO said, "iCricket is a part of our effort to deliver the best to our subscribers understanding their current demands, especially at the time of T20 World Cup."

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