Speaking on the annual B-school fest and the quiz Dean of IIPM, Prof. Arindam Chaudhuri said, "IIPM is all about bringing World-Class in terms of education as well as campus life experience for the students. The IIPM B-School festival, Amaze, is in any case the largest B-School festival in India with huge participation from International B-Schools as well. This B-School Quiz also promises to be a big international event."
While Chaudhuri claimed that this initiative was in an effort to make the event a pioneering and a global one with the 'intelligent face Bollywood' and a 'global personality' like Shah Rukh Khan; the actor simply said, "I am coming to IIPM and it will be nice to be there!"
The quiz which is held in association with Planman Media's magazine, will take place in the IIPM campus Satbari, Delhi.