New Delhi, Jun 4: After 'Kurkure' success, Pepsico on Thursday, Jun 4 announced the launch of its new snack under the brand name 'Aliva'. It is planning a large-scale advertising campaign to promote the product.
Gauthum Mukkavilli, Fritolay India CEO and Pepsico President said to media, "With Aliva, we aim to replicate the success we achieved with Kurkure in a shorter time span. Aliva is another milestone in Fritolay India's journey to transform its portfolio to address the growing consumer focus on wellness and ingredient."
However he did not reveal the details regarding investment and marketing expenses. Mukkavilli said that the advertising campaign will directly interact with one million customers across the country.