Microsoft's Bing ready to take on Google

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Seattle, May 29: Software giant Microsoft Corp in its latest effort to take on its rival Google Inc unveiled a new search engine called 'Bing'.

Bing, known as a 'decision engine' is the latest effort from the Seattle based software firm to earn some momentum in the search market. The site 'Bing.com' has been in development for several years. It will be available to users by next week.

"Search engines do a decent job of helping people navigate the web and find information, but they don't do a very good job of enabling people to use the information they find. Bing is an important first step forward in our long-term effort to deliver innovations in search," said Steve Ballmer, the Microsoft chief executive.

A key feature of the Bing, is 'guided search', which categorises searches and attempts to get users to useful information speedily. The system also integrates with a number of other technologies, bringing news and maps straight to searchers, as well as linking in to the company's Cashback scheme, which in effect pays users a small dividend every time they buy a product through the site.

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