The tournament is being played April 18-May 24 across eight cities in South Africa after organisers failed to get a security clearance from the Indian government due to a clash of dates with the general elections.
Ever since IPL shifted from India to abroad it has come to be seen as 'made-for-television event', says a report by SAPA.
"The start hasn't been as bright as last year's, but media watchers say IPL's second season still promises to be a big hit on TV," reported The Times of India newspaper.
Saying that the dip in the viewership has not suprised media agencies, "The novelty factor was missing since this is the second year. This trend is also noticeable for realty shows that air for the second or third time," the Business Standard quoted Havas Media India's chief executive Anita Nayyar as saying.