'Motherhood and Mythbusting' lands Coke in trouble

Written by: Super Admin
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Sydney, Apr 2: 'Motherhood and Mythbusting', a controversial Coca-Cola advertisement has led the soft drink giant into trouble. This advertising campaign aimed at convincing the parents that the drink was not all that bad for their children. It was the Australian Dental Association and other health lobbying groups that complained to Australia's consumer watchdog, the Australian Competition and Consumer Commission (ACCC).

The Sydney Morning Herald quoted ACCC chairman, Graeme Samuel, said, "Coke's messages were totally unacceptable, creating an impression which is likely to mislead that Coca-Cola cannot contribute to weight gain, obesity and tooth decay," .

As per the decision made by ACCC, Coca-Cola now has to undertake the process of publishing corrective ads in national newspapers like The Sydney Morning Herald, The Age, The Australian, The Courier Mail, the Adelaide Advertiser, The West Australian, and the Hobart Mercury, as well as on the company's own website.

The advertisement that featured the very motherly Kerry Armstrong promised that this 'kiddy safe' drink doesn't make children fat, rot teeth, and did not really contain a huge amount of caffeine. These promises called the negative effects of drink 'myths' and were run on the newspapers since October covering a full page.

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