Pereira new Global Vice Chairman of Edelman

Bangalore, Mar 26: Edelman, the world's largest independent global Public Relation (PR) firm appointed Roger C B Pereira, CEO & Managing Director of R&PM: Edelman as Global Vice Chairman (VC) for Edelman.

Edelman has been rated as 'PR Agency of the Year 2009'. Roger will serve as a voice of 'BRIC" and will look after emerging markets in Asia for the firm in Europe. and North America. He will work closely with Edelman"s Global Client Relationship Managers (GCRMs) and large-client leads to provide an emerging markets perspective to global stakeholder engagement and communications strategies.

Roger C B Pereira was an Ad industry veteran and was branched out into PR to found the firm in 1987 at the instance of the legendary JRD Tata.

The firm started under the leadership of Roger took projects for The National Dairy Development Board, Hindustan Lever and the Department of Atomic Energy (Government of India) to The Leather Industries of America.

Robert Holdheim appointed as India's head

Edelman also announced the appointment of Robert Holdheim as Managing Director and Country Head for India, effective July 1, 2009.

Holdheim at present is the head of Edelman New York"s Corporate Communications Group, Robert Holdheim will succeed Roger C B Pereira.

Robert will be supported in India the firm"s strong line-up of market heads, practice specialists and communications veterans including Roma Pereira (Healthcare, Consumer & Lifestyle), Sachin Talwar (Corporate) and Allwyn Fernandes (Media, Crisis and Social Engagement) as well as Ophira Samuel (Mumbai Head) and Amit Misra (Delhi Head). Rob will be based at the firm"s office in Gurgaon.

For information about Edelman or to arrange an interview, please contact:Nina Sharma +91 99866 98961 Nisha Ramchandani +91 9886194167.

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