Nano launch evokes elation in Delhi

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Tata Nano
New Delhi, Mar 24: The launch of Nano, the world's cheapest car, has evoked elation in New Delhi as it promises to fulfill the dreams of many persons of owning a car.

Nano, which was launched on Monday, is being looked upon as Tata Motor's gift to the middle-class and is expected to dramatically change the auto market in the world's second most populous nation.

The car is emerging, as a popular choice amongst the middle class, for whom owning a car till now was a distant dream due to the high prices.

"It is cheap. If you get a car at the same price of motorcycle, it is good. In a motorbike only two can ride but in Nano, the family of four can travel together," said Pankaj Chaudhary, a resident.

There are many who want the other car makers to also come up with such low price cars for the benefit of the middle class.

"Nano is good for middle class people. I would want that other car companies also come up with such low price cars, it will benefit the middle class people a lot," said A P Sharma, another resident.

Nano can be booked at over 30,000 locations in 1,000 cities across India, including Tata-owned department and electronics stores, with booking forms costing 300 rupees each. It can also be booked online (www.tatanano.com) as well.

Tata can currently produce about 60,000 Nanos a year until a 250,000-unit plant in Gujarat comes on stream by year-end.

ANI

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