The Superbrand status has been conferred after an extensive and robust selection process.
Approximately 60,000 consumers participated in an on-line survey followed by the Superbrands Council (consisting of marketing and business professionals) scoring the short listed brands and arriving at the final list.
Max New York Life, one of the few Life Insurance brands in India to have been accorded this status after only eight years of its existence will be featured in the 3rd edition of 'Consumer Superbrands 2008', a book that identifies and recognizes the strongest consumer brands in the country.
Anisha Motwani, Executive Vice President, Marketing, Max New York Life Insurance said, "Endorsement in the league of being recognized as an Indian Superbrand gives further credence to the trust and customer relevance of the brand we represent and re-affirms the fact that we are progressing well on our journey of becoming one of India's most admired life insurance companies. This recognition also reiterates the exceptional brand performance of Max New York Life over the years to its present avatar of "Karo Zyaada ka Iraada".
"We firmly believe that brands are not formed just by communications; it is a cumulative consumer experience through various touch points. Our emphasis on quality of advice through our trained agent advisors, superior claims management, multiple payment options, engaged employees and use of technology to provide better products and service to our various stakeholders helped us in creating a Superbrand in just 8 years of our existence. The Superbrand status is a testimony to the fact that the sum total of all our efforts over the past years, are now positively impacting the consumer perception about the company," she further added.
Max New York Life Insurance was recognized for its achievements across various business parameters in the year 2008 including the CII-Exim Bank Commendation Certificate for Business Excellence, Golden Peacock Innovation Award for Max Vijay and the BT-Mercer-TNS ranking MNYL as the 7th Best Company to Work For.