New Delhi, Mar 23 (ANI/Business Wire India): JWT India won the first ever Film Craft Lotus Roots Gold Award, two silvers, one bronze and finalist merit at Adfest 2009: the Best of Asia Pacific Advertising Festival.
The Theme of the 2009 festival was "Made in Asia" and a Made in India film for The Times Of India: A Day in the Life of Chennai set to the Naaka Mukka Beat was the only Gold Winner for India this year at the festival.
The cup for the most awarded Asian Campaign of the year also went to JWT India for The Times Of India: Lead India campaign, which has won awards at every possible award festival in the world, including India's first ever Grand Prix at Cannes 2008. The Two Films from JWT India that struck heavy metal in the region are:
TOI: A Day in The Life of Chennai - Lotus Roots Film Craft Gold and 2 Silvers in Film and Music.
Sulekha.com: Arjuna The Archer 2008AD - Silver in Film and Bronze in Film Craft.
It's not surprising that, both these films have featured in the International Luerzers TV Archive among the top 100 commercials of 2008 from around the world and are set to feature in the next issue of the international Shots Film Magazine.
An elated Colvyn Harris, CEO, JWT India said, "This victory is the result of our continuous drive towards creative excellence in everything that we do for all our clients. The ambition to create something extraordinary without losing focus on the immediate task at hand has rewarded the agency year after year. It's imperative that we solve everyday marketing problems for clients with work that redefines the category or shakes up the marketplace, delivering sales, improving brand image scores and of course becoming benchmarks in this business of big ideas."
Executive Creative Director, JWT India, Senthil Kumar said, "The work that has won this year at Adfest is just a sign of the work that's yet to come from JWT India. In fact, both the films that hit the bullseye at Adfest are rooted in the diversity of our country's cultures. If 'A day in the life of Chennai' captured the life of the Tamil people like never before, becoming the anthem of the city, Arjuna
The Archer built a bridge between Mythology and Technology and brought a thousand year old dying traditional art form of Orissa back to life, ensuring that the lost art of Patta Chitra Katha gained currency in the global art circuit. The awards are plain proof that to be recognised in the international creative circles, all we have to do is be more Indian with every new idea that we come up with." (ANI)