Nano to roll-out on Mar 23
Mumbai,
Mar
22:
The
world's
cheapest
car,
Tata
Nano
is
all
set
to
be
launched
on
Monday,
Mar
23.
Will
the
much-awaited
'people
car'
worth
Rs
One
lakh
will
be
a
hit
with
India's
emerging
middle-classes.
The
launch
of
the
car
will
be
a
big
event.
Around thousand guests and over 100 media companies are likely be present for the mega show and the preparations are in full swing.
According to sources, Tata Motors is likely to spend more than Rs 1.5 to 2 crore for the launch. In this regard event manager, Showdiff will be paid over a Rs one crore and a whopping Rs 30 lakh for rental space designated for 1000 car parks.
About 150 security personnel and 30 bouncers have been hired for the safety of the event.
Just 30,000 to 50,000 of the four-door Nanos are likely to be sold in the first year because of limited production capacity -- a fraction of the company's original planned target, auto sector experts said.
OneIndia News