Music composers capitalise on election fever, creating campaigning songs

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Rajkot, Mar 19 (ANI): With general elections round the corner, it is not only hectic schedule for politicians of all hues, but also for a good number of music composers.

These music composers are busy creating new lyrical jingles and songs lauding the achievements of major political parties and even individual candidates in the fray.

For instance, budding singers and music composers in Rajkot have come together to make the most of the election fever.

"The words of the song have been changed keeping election in the mind. I feel the song which has already won an Oscar award will benefit the Congress party and also will make an impact with the voters," said Kinjal Joshi, a singer.

With an aim to spice up its election campaign, Congress party has bought the rights to play 'Jai Ho', the Oscar-winning song from the movie 'Slumdog Millionaire'.

Congress leaders said this particular song which means 'Let Victory Prevail', will be played during rallies in villages, rural towns and even cities to lure the voters.

Indeed, the elections have been a sort of blessing in disguise for the music composers. Until the other day, they were reeling under the current economic downturn.

"We do not owe allegiance to any of the parties. We have kept in mind the requirements of the political parties and accordingly we have composed the songs. If the parties like these, we will be paid well and it will improve the prospects of artistes like us," said Utpal, a music composer. By Suresh Parikh (ANI)

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