New Delhi, Mar 17 (ANI/Business Wire India): Vdopia, the fastest-growing premium advertising network, has announced the launch of iVdopia (http://www.ivdopia.com), its iPhone 3G ad platform and network.
With iVdopia, the hottest cellular device in the world becomes the most potent means to engage users, anytime and anywhere, with the widest range of engaging ad formats, including pre-application advertising videos, and, for the first time, sponsorship to the iPhone.
As the premium iPhone advertising platform and network, iVdopia provides application developers with a large inventory of brand advertisements and the ability to serve their own ad campaigns.
iVdopia is robust and proven as it uses the technology already in use - but with numerous advantages. While some ad networks use only banner ads, iVdopia supports the widest and most engaging ad formats, allowing brands to reach out to users in the most immersive ways possible. Pre-app video, logo placement, banner ads - and, for the first time, sponsorship ads to the iPhone applications are available.
The 5 to 10 second videos that run while the application loads can also be tapped to allow the user to see a mini Web page, watch another video and place a call - all making the advertisement more interactive.
iVdopia has an advertising platform and an extensive ad network through Vdopia's BrandConnect Ads.
The company's proprietary technology delivers industry-leading CPMs - an unprecedented value to large brand advertisers and application developers alike. iVdopia is unique in that it enables complete analytics for both applications and advertisements, including information on how many times an application or advertisement reaches users, how long users stay engaged and how many times they play ads.
"The launch of iVdopia enables Vdopia to extend its reach through the iPhone 3G advertising network," said Vdopia founder Srikanth Kakani.
"iVdopia focuses on providing the best experience to both brands and users by enabling the most advanced caching algorithms for uninterrupted user experience and lower ad latencies. Vdopia has experience delivering scalable campaigns for brands such as eBay, Nokia, Samsung among others in the online space. iVdopia is generating even greater response from the top brands in the US," added Srikanth.
iPhone advertising already has a higher engagement and recall because visuals on the portable device are helping to make it the go-to gadget for entertainment, games and sharing.
This has created an opportunity for effective branding experience - and even greater potential ROI - with its captive audience. iPhone 3G ads through iVdopia will tap the 12 million iPhone users who have so far downloaded 500 million applications. (ANI)