London, Mar 10 (ANI): A poster featuring a near naked female bottom with the slogan 'On Special Offer' has been named the most degrading advertisement of the year by a European women's group.
The image shows a woman's rear clad in sheer tights by Swiss underwear giant Sloggi, reports The Telegraph.
The Guard Dogs, a French and Swiss feminist association, awarded the title to the advert for "promoting pornography and prostitution."
Another prize was given to Italian coffee company Lavazza for a picture of a naked woman on all fours, for "gratuitous nudity that has nothing to do with the product."
The Guard Dogs group has been giving the awards to the advertising industry for eight years.
It also hands out gold, silver and bronze "Macho medals" for the most sexist remarks made by men. (ANI)