London, Feb 25 (ANI): Recession hit Britons are increasingly relying upon sex to beat the credit crunch.
Although many companies are hard-hit by economic crisis and unemployment, the "seduction industry" is booming like never before.
More couples are spending on weekends in expensive hotels and meals in posh restaurants for steamy nights in, which has boosted sales for firms selling stuff to spice-up the bedroom action.
There has been a boom in the sales of sexy lingerie as women look towards adding some zest to their love lives.
Sex toy and love potion sellers say that profits are "through the roof".
Beauticians have a similar reaction, as they claim that there's been roaring trade in spray tanning, pedicures and manicures as women dress to impress their fellas.
A seminar at the Harrogate Lingerie and Swimwear Exhibition claimed that the cash crisis might just trigger a baby boom in nine months.
"The seduction industry is one sector that seems to be defying the credit crunch," the Daily Star quoted Stylist Faye Sawyer, whose clients include the stars of TV talent show 'The X Factor', as saying.
"People may be taking more care of their cash but they are also taking more care of themselves.
"If you can't afford to go out you stay in, and if you stay in there is one sure fire way of passing the time that doesn't cost a penny.
"But the art of love takes time and effort. The lingerie industry is responding to that demand," she added.
Stephanie Baker, whose Fun Factory store specialises in sex toys and love potions, said: "Business is booming for us."
Keith Hyams, whose company Cake Lingerie makes exotic undies for pregnant women, said: "The credit crunch has been a disaster for many firms but we've never had it go good. We're one underwear firm that isn't going bust."
Beautician Lois Robinson, who runs the Bizou Boutique in Yarm, North Yorks, said: "Women may be skimping on the shopping but when it comes to looking after themselves they aren't cutting back." (ANI)