Mumbai, Feb 23: Soft drink major, Coca Cola has chosen cricket player, Gautam Gambhir as brand ambassador for its new campaign, 'Coca-Cola Open Happiness' that will be rolled out next week.
"It is first in the series of the 2009 summer campaign to feature Gautam Gambhir, leveraging the passion of cricket amongst the youth," Coca Cola said in a press release.
The new campaign is aimed to serve as a platform for all integrated marketing initiatives for brand Coca-Cola globally.
"India is one of the first few strategic markets to roll out Coca-Cola Open Happiness after its successful launch in the US," it added.
Speaking on this, Gambhir said, "Coca-Cola has always been associated with refreshment, happiness and moments of joy. All these are the qualities that I closely identify with."