Bangalore, Feb 22 (ANI): Wipro Infotech, the India and Middle East IT Business of Wipro Ltd, unveiled the 'e.go', a premium range of laptops at an unbelievable price starting below rupees 20,000.
The entire range was launched last evening with models sashaying down the ramp showing colourful and trendy notebooks.
Anand Sankaran, chief executive officer of Wipro Infotech, said the company s hopeful that its new range of affordable laptops would make good business especially in times of global financial crisis.
"We wanted to break the rupees 20,000 price barrier. So, this laptop is launched at sub- (rupees) 20,000 and it basically is for the consumers. It's for home use. So, we wanted to ensure that we get it at a price point which is affordable to the consumers in times like this," he said.
Starting from a price of rupees 19, 999 onwards, the new range of notebooks comes in a range of vibrant colours including chrome red, ocean blue, racerellow, autumn red and coral blue.
"This notebook comes with a 12 inch and 14 inch screen, 2 giga RAM, 2 megapixel camera and Windows into this system. So it's a no-compromise product. It breaks the rupees 20,000 barrier from price point level. What we are bringing into the market is a fully functional, stylish, premium range of product for discerning users," said Ashok Tripathy, general manager and head of computing business, Wipro.
Wipro said that the new laptop represents the bold Indian look and that's the reason why they chose the name e.go.
One of the striking features of the e.go notebooks is that they are completely environment friendly and also hold green leaf label.
The e.go range comes in three models - 7F3800, EM471X series and BM2700 series. It also comes with 12 inch and 14 inch screens.
With battery backup capacity for three hours, the laptops are fully loaded. (ANI)