According to 'The Guardian", the first three ads in the project will feature British Communities Minister Sadiq Khan, UK manager of Islamic Relief Jehangir Malik, former England Under-19 captain and promising Worcestershire all rounder Moeen Ali, and the Lord Mayor of Birmingham, Chaudry Abdul Rashid, a Mirpuri.
The central theme of the ad is top tell them that is to assert that there is no contradiction in being a Muslim and being British, the Guardian said.
The campaign will be targeted at '15-25-year-old males who are less than well-educated and worldly wise, but potentially susceptible to extremist doctrines". Nine 30-second commercials, supported by ads on radio, will be aired on PTV, Geo TV and Khyber among other channels. If the Pakistani campaign is successful, it will be extended in Egypt, Yemen and Indonesia, the paper reported.
OneIndia News (With inputs from Agencies)