Melbourne, Jan 29 (ANI): Flight attendants in the US are livid over being forced to wear uniforms promoting beer, and insist that turning them into walking billboards is unacceptable.
Spirit Airlines is promoting alcohol on airline crew aprons and is running a series of ads inviting customers to enjoy DD's (deep discounts) and MILF (many islands, low fare) - referring to large breasts and an acronym made popular in the 1999 movie American Pie.
However, the Association of Flight Attendants-CWA (AFA-CWA) demanded Spirit Airlines stop using flight attendants' aprons for promoting alcohol and condemned a series of sexually suggestive advertisements.
The flight attendants' union said that the new uniforms, which feature a patch advertising Bud Light, undermine flight attendant's federal obligation to cut off drunk or unruly passengers.
"Several promotional fare ads, with their not very subtle innuendoes, are demeaning not to just the hardworking flight attendants at Spirit Airlines but to all of America's professional flight attendants," News.com.au quoted Patricia Friend, head of the AFA-CWA, as saying.
"Turning flight attendants into walking billboards is unacceptable," said Deborah Crowley, AFA-CWA Spirit President.
"The proposed aprons diminish the primary and federally mandated role of flight attendants as safety professionals and our role as first responders onboard," Friend added.
The union has the support of the Air Line Pilots Association, which condemned the campaign.
A low-cost airline, Spirit aims to sell advertising in any possible format, including bins and cups. (ANI)