Obama-inspired fashion items selling briskly

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New York, Jan.16 (ANI): With just four days left for Barack Obama's inauguration as the United States' 44th President, the American fashion industry has started creating inauguration-themed clothing.

They are producing T-shirts, tote bags and scarves range from runway darlings Derek Lam and Narcisco Rodriguez to everyday folks with a good sense of humour.

Lam says the design of his shirt for the Presidential Inaugural Committee with graphic rows of zeros and "Obama" and "01-20-09" at the bottom was inspired by tickertape. "It's dialling back to zero because we're starting fresh."

The Globe and Mail quoted Bill Jemas as saying that he was using the inauguration as a platform for his new peace-focused brand Intelligent Design.

The underlying message of many of the shirts is reconciliation.

At Zazzle.com, an on-demand retail website, apparel has been the best selling Obama category, but the company also reports brisk sales of hats, shoes, skateboards and other paraphernalia.

There are a total of 113,000 Obama-inspired products on the site, according to DeMarco, with more than 30,000 dedicated to "Yes We Can" or "Yes We Did."

Jana Eggers, CEO of Spreadshirt, a personalized apparel company, meanwhile, has seen an increasing number of items with Obama's face on it.

Inaugural T-shirts are on Spreadshirt's home page now, but election items weren't.

Designer Rachel Roy didn't think twice about participating.

"It's probably one of the biggest honours I've been asked to do since I've been designing and that's almost 16 years," she said. (ANI)

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