London, January 2 (ANI): A pub chain has bucked the credit crunch by reducing the price of a pint of beer to just 99p, a move that will give thirsty Brits their cheapest beer for 19 years.
Bosses at JD Wetherspoon say that the offer will run "indefinitely" at their 713 UK pubs.
They have revealed that some bottled ales and lagers, wines, and spirits will also be sold at cheaper rates.
According to them, a number of meals will be offered for just 2.99 pounds.
The pub chain's move comes as the Government is making efforts to stop binge-drinking fuelled by "happy hours" and cheap booze deals.
According to reports, pub trade groups are against the Government drive because they feel that the clampdown would hit responsible clients.
Wetherspoon chief executive John Hutson insists that their price-cut decision would be beneficial to customers.
"We appreciate the economic downturn means they have to be more careful with their cash," the Daily Star quoted him as saying.
"We believe our new prices will allow people to enjoy visiting a Wetherspoon pub without it costing them too much.
"Unlike most sales that start in January, our offers will not end within days but will run indefinitely," he added.
Wetherspoon has already bucked the financial crisis by opening 20 new pubs at the end of 2008, and thereby creating hundreds of jobs. (ANI)