English erodes our language : Germans
London, Dec 17 : The waves of English has eroded many native languages. The voice against the English language ruining the native languages across the world is heard here and there. Now the Germans are fearing that their language is taken off by English.
Thanks to post-war Anglicization and Americanisation, Germans fear that around 60 percent of new words in Germany are English where seven out of 10 Germans speak English, The Telegraph reported.
But
experts
say
there
is
a
growing
backlash
against
the
widespread
use
of
foreign
terms
in
the
age
of
globalisation,
technology
and
immigration.
Chancellor
Angela
Merkel's
conservative
party
voted
to
enshrine
the
German
language
in
the
nation's
constitution
a
fortnight
ago.
Now
German
companies
are
taking
back
English
slogans.
Due
to
this
their
own
customers
are
finding
hard
to
know
what
they
were
talking
about
after
years
of
using
foreign
language.
A slogan for the perfume maker Douglas, "Come in and find out", became famous because most people thought it was challenging customers to come into the stores then try to find their way out again. But it didn't work for Jaguar car slogan which said 'Life by gorgeous' which didn't made sense in English.
They are not taking companies that only use English. We are very open-minded and positive about everything that comes from outside, but there is a fear now that we may forget our own language and our own culture, few says.
ANI