London, Dec 5 : An advert showing a Kung Fu fight sequence between a hungry bear and an adamant fisherman has been voted as the 'funniest television advert of all time'.
The commercial for John West tinned salmon, made in 2000, has scored over hilarious offerings from beer giants, mobile phone companies and a leading cigar brand. Chosen by the advertising industry, the ad filmed on the River Dee, turned out be an instant hit with viewers and won awards at the British Television Advertising Awards and the Cannes International Advertising Festival in 2001.
In fact, the advert became so popular that the Aberdeen and Grampian Tourist Board received hundreds of inquiries from big-game hunters about visiting Deeside, which was chosen because it resembles Alaska.
"The John West bear is a truly great ad. It's as fresh and funny now as when it first ran - humour that stands the test of time," The Scotsman quoted Ed Brooke, from the advertising creatives the Leith Agency, as saying.
According to the advertising trade paper Campaign, the advert became such a phenomenon on the Internet that it has been viewed by almost 300 million people around the world.
At the second position in the poll was the 1996 "boxing challenge" ad for Blackcurrant Tango.
And the third place in the poll was claimed by the 1989 Hamlet ad with Gregor Fisher trying in vain to adjust his appalling combover in a photo booth, before giving up and lighting a cigar to the strains of Bach's Air on a G-string.
In fourth place was a John Smith's ad in which Peter Kay rings his young daughter from a curry house to tell her not to be frightened of monsters, but to watch out for burglars.