Amway to invest Rs 50 crore in Baddi plant in HP

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Kochi, Nov 28 (UNI) Direct selling major Amway India is to invest another Rs 50 crore in its plant at Baddi in Himachal Pradesh over the next one year, company's Vice-President (South) Anshu Budhraja said today.

Addressing a press conference here, Mr Budhraja said the fresh investments were being made in view of the increasing demand for the existing Amway products and also to open new lines of products.

Stating that the company had grown over 40 per cent this year, Mr Budhraja said it was expecting to cross the Rs 1,000 crore turnover mark compared to Rs 800 crore last year.

Amway had set a target of achieving a turnover of Rs 2,500 crore by 2012, he added.

The total direct selling market in the country at present was worth Rs 3,000 crore and this was expected to grow to Rs 5,000 crore in the next two years, he said.

The company, which offers about 100 products in the beauty, health, personal care and home care categories, today launched eight new shades of 'Attitude' colour cosmetics - four shades of lipstick and four of nail enamels.

The new shades were being launched in view of the fact that colour and skincare products were driving the growth of the cosmetics market, Mr Budhraja said.

He also announced the launch of ''great value products,'' including tooth brushes, coconut and 'amla' hair oil.

In view of the company's growing business in Kerala, it had decided to open new offices in the state, including one in Kozhikode tomorrow, to market the entire range of Amway's nutrition products, he said.


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