Mumbai, Maharashtra top national ecommerce hub list: survey

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Mumbai, Nov 25 (UNI) Maharashtra and this economic capital topped their respective categories as the biggest eCommerce hubs in the country, according to a survey.

According to report of the eBay India census released today, which covered the country's top 100 cities and towns across the country, over 2,427 cities had online transactions in 2007 with Andhra Pradesh, Kerala, Maharashtra, Tamil Nadu and Karnataka leading the other states with maximum number of ecommerce.

The survey also revealed that ecommerce was bridging the geographical and social distribution gaps across the country. While smaller markets like Amritsar purchased branded apparels, customers in large metros went for handicraft items from places like Devangere (Karnataka), Chittaugarh (Rajashthan) and Lucknow. In fact, a huge market is now open for traditional handicrafts, said the report. The hilly regions of Himachal Pradesh, Jammu and Kashmir and the northeast also had easy access to tech gadgets like mobile phones, digital cameras and USB drives thanks to ecommerce, the report said Overall, religion-based healing products, gamming and remote controlled toys showed strong growth. Among women, those from ''Bharat'' -- non metro, market was inclined to go for branded goods, short kurtis and skirts, the more urbanized women from the ''India'' market were going for hand woven sarees and shawls.

Mumbai predictably came first in a number of catagories to clinch the overall numero uno hub title in the country. Among its list of number ones were- the top buyers in diamonds rings and loose diamonds along with the most number of online purchases for bouquets. It also bought the most number of gaming consoles, slogan printed T-shirts, tattoos and the most number of currency counting machines.

Within Mumbai, Andheri was the most active suburb followed by Borivali, Malad, Kandivali and Bandra. While Bandra men bought the most number of men's jewellery, Goregaon scored high on Zippo lighters. The report also said that Borivali women went for lingerie, Bandra women for rings, Malad women for bracelets and Dadar women had a weakness for earings.

''With over two million members across the country, the industry is now worth Rs 1,105 crore and growing at 30 per cent,'' eBay India Country Manager Ambareesh Murty said.


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