Mumbai, Nov 21 (UNI) Rajasthan Congress has decided to go ''the digital way'' by campaigning for the forthcoming assembly elections through internet and has appointed online marketing company Ignitee India for the purpose.
In a statement here today, Mr Atul Hegde, CEO, Ignitee India Private Limited said, ''Ignitee is delighted to be associated with the Congress Party and to help them take their digital journey to new heights.
''Political parties are now trying the internet medium to gain attention of the people. The Party has emerged as the first one to explore this growing interactive medium in the Rajasthan circle to help people understand the importance of the elections and to spread awareness among its audience,'' he said.
The new medium is likely to give the Party an edge over the others and help them reach every household of the state, Mr Hegde added.
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