New Delhi, Nov 21: The Delhi High Court on Friday, Nov 21 directed the cola giant, PepsiCo India, to remove the picture of a snow-capped mountain from its packaged mineral water product Aquafina as it gives a misleading impression that the product is straight from the mountains.
A bench comprising Justices Mukul Mudgal and Manmohan direcred the PepsiCo to remove the picture 'snow-capped mountain' from the label of Aquafina within six months. The court also directed to add the phrase ''purity guranteed'' as per the Bureau of Indian Standard (BIS) to its label. The picture suggested that the packaged mineral water, being manufactured and marketed by the company, had its origin in the mountain which created a misleading impression in the minds of public, the court said. The court passed the direction on a petition filed by the BIS challenging a single bench's order of the court, which had allowed the company to use its logo comprising the mountain's picture on its water product.