Mumbai, Nov 18 (ANI/Business Wire India): JWT India and Youth Dynamix (Pvt) Ltd, a specialist WPP youth agency have joined forces to offer clients a specialist youth consultancy offering.
It aims to launch an in-depth Trax(r) study focused on the youth in India via a joint venture with Youth Dynamix. The study is the first step in assisting brands in developing strong youth strategies that dove tail their mainline strategy and allow youthful consumers an opportunity to build bridges to the adult brand.
Colvyn Harris, CEO of JWT India says, "India's youth represents the greatest potential to help India realize its economic goals and potential. Understanding their motivations and aspirations in greater depth will ensure we continue to put India on a global stage. For marketers this understanding represents huge business potential as they convert this segments' insight into business. We are delighted to partner Youth Dynamix for our clients benefit."
The study covers a host of categories, including Financial and Shopping Behavior, Technology and Telecommunications, Media and Advertising, Lifestyles, Attitudes and Family Dynamics.
Jane Lyne MD of Youth Dynamix says, "The time has come for all brands to have a comprehensive and ongoing youth strategy. Never before has a generation been so different and the future of one's brands and services will be determined by one's ability to connect to this fickle, fast paced and dynamic sector."
The Trax(r) study is large and statistically relevant, utilizes a number of different research methodologies and is focused on finding out what constitutes the real core of today's Indian youth. The study is across gender, covers many economic sub segments and understands the sensitive and fragmenting age segmentations. The study is unique in that it not only discovers the preferred choice of brands, but is focused on uncovering the core need states, attitudes and beliefs of India's large and vibrant youth sector.