Releasing the two models Z39 and T39, priced Rs 39,990 and Rs 42,990 respectively, company Executive Vice-President George Paul said the new models were suited most for Indian conditions, where ambient temperatures are higher and surface temperature of laptops tend to become uncomfortable. Speaking to reporters after the national launch, he said the 39 series was fully developed in India, and had programmes designed for specific use by Indians. It offers excellent thermals and meet the Energy star 4.0 compliance standard. The new series with a 14.1 inch screen, was based on Intel's Centrino and Centrino2 processor technologies and comes with both Microsoft and Linux versions.
''Over the past three decades, with our understanding and expertise of the Indian market, HCL has always been at the forefront of bringing in technological innovation in the country. The Series 39 is yet another step towards the 'Design for India' products strategy,'' he said.
The 39 series would be available nationwide at the 73 HCL DigiLife stores and 3000-strong large format retail and other HCL retail outlets. HCL had planned to add 77 more DigiLife outlets in the next 18 months, Mr Paul said. Being a recent entrant into the laptop space HCL has a market share of 7.34 per cent and one of the top five playes in the laptop domain, it intended to become the market leader in the near future, he added.
HCL Executive Vice-President Rajendra Kumar said the two models had been tested specially for Indian conditions had undergone rigorous tests such as the HCL five feet drop test and the multiple environment stress tests, which test these laptops under extensive heat, humidity and voltage stress conditions.
He said HCL was focussing on the foreign market and its main export market was in Middle East, Africa and SAARC countries, where the Indian brands were in demand. ''We have forayed into the foreign markets with our laptops just two quarters ago and we see good improvement in our exports,'' he added.