Melamesa announces launch of Corners Social-Application Engine, Adlets for campaigns on Social Networks

Hyderabad, Nov 12 (ANI/Business Wire India): Melamesa private limited, a Social Media solutions company, today announced release of Corners Social-Applications Engine and Adlets for brands, agencies, bloggers, entertainment companies and all creative individuals.

The Corners Social Applications Engine enables anyone to easily create, deploy, track and manage social applications across all major social networks - Facebook, Orkut, Hi5, Myspace, Bebo, Friendster. It does not require any programming, database or html design skills. Best of all, it is absolutely FREE.

With in the past three months since the beta release, Corners driven applications have been installed more than 2 million times by over a million users. Some of these applications include -"Jaane Tu Ya Jaane Na", "Sexiest Luxury Cars", "Aishwarya Rai", "Demigods of Football", "Harry Potter and Half Blood Prince", "Jai Ganesh", "Bob Marley", "Tom and Jerry" and many more.

Today, Melamesa is also announcing the launch of "Adlets" - a new type of interactive brand-advertisement unit. "Adlets" are interactive campaign-modules that engage a user from within a host social-application. Hence, instead of being "taken out" to a new social-application or a web-site after clicking an ad(let), the user engages with the brand without leaving the host social-application. "Adlets are very effective for brand marketing, product launches and user participation campaigns" says Namrata, marketing manager at Melamesa.

"Marketers, bloggers and individuals are keen to tap into opportunities provided by social-applications to reach and engage their target audience. However, transitioning from the traditional keyword and banner ads, to running effective campaigns on social networks, requires a quantum leap. Our Applications Engine and Adlets technology shortens the gap significantly. We are doing to social-applications publishing, what Blogger.com did to blog publishing few years ago - by democratizing the social applications", says Sanjeev Kumar CEO of Melamesa Private limited.

ANI