Chennai, Nov 10: City-based Socomec UPS India Pvt Ltd, the wholly-owned subsidiary of French UPS major and global leader in UPS technology, has fostered a strategic tie up with Redington India Ltd, a premier end-to-end Supply Chain Management (SCM) solutions provider. In keeping with this bi-lateral corporate initiative, Redington would play liaison between Socomec and its channel partners for Socomec's 8-60 KVA, 3-phase UPS systems throughout India, a company release said on Monday, Nov 10.
''This move comes close on the heels of Socomec setting up its fully-owned subsidiary in India to take a handgrip of its marketing, distribution and retailing processes,'' the release added. Socomec, which has 14 offices across the country to support its sales and service function, has an 11 per cent market share in the Indian UPS Market.
''With ambitious plans to grow exponentially, it has engaged Redington India, which is the second largest distributor of IT products in India servicing over 14,000 channel partners with over 60 leading brands,'' the release said.
''Given Redington's track record of superior logistics capabilities, robust infrastructure, sophisticated Management Information System and prudent risk management practices, we are rest assured that our products will reach our clientele across India,'' said Socomec UPS India Managing Director Norbert Jacobsen.
Redington (India) Head-Strategic Business Unit Anand Chakravarthy said,''we are pleased to have Socomec in our product portfolio. Socomec has a strong brand value''.