New Delhi, Nov 10: Ford India retained its dominance in the domestic Sports Utility Vehicles (SUV) segment with its premium SUV Endeavour recording the highest sales in Oct 2008, capturing a market share of 27.65 per cent. ''The Endeavour has been the market leader since its launch. In fact in the recent months, the sales of Endeavour have witnessed growth better than the growth of the overall segment,'' Ford India Executive Director (Marketing, Sales&Service) Nigel Wark said in a statement.
Endeavour is the only vehicle in its segment that has crossed the 200 mark during September and October, he said. According to the sales statistics made available by SIAM, the Ford Endeavour has been the market leader in terms of cumulative sales of SUVs in 2008. It recorded sales of 3,007 units from January-October 2008.
Earlier in September, Ford India brought in the festive season with the Navi Gear-enhanced Endeavour that includes new high tech GPS Navigation system, in-car chiller cum warmer and a 5th door convex mirror. The company sold an impressive number of Endeavour's with Navi Gear during the two month campaign, amounting to one-third of the total sales registered for the period, the statement added.
The Ford Endeavour is available in 3 different variants-- the 3.0 Litre 4x4 Thunder+, 2.5 Litre 4x2 Limited Edition and 2.5 Litre 4x2 XLT.